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INTEGRATOR | OPERATIONS & PRODUCT LEADER

Jeffrey Gruettert

I help people escape operational chaos so they can focus on what matters.

Most organizations don't have a strategy problem - they have an execution problem, and it usually lives in the space between leadership and the technical team. I've spent over a decade operating in that space: managing stakeholders, sequencing priorities, and building the bridges that turn a roadmap into a shipped product or a vision into a running business. From real-time grid operations at MISO serving 45 million people to standing up a startup's entire operating infrastructure, I bring the clarity and follow-through that close the gap between what's planned and what gets done.

$30M+
Revenue growth in startup capacities
$10M+
Reduction in operating risk
15+
Successful software and tool implementations
12+
Years leading ops and product teams
ABOUT

I'm an operations and product leader with over a decade of experience scaling startups and building products within large enterprises. I move fluently between waterfall and agile, and I'm equally comfortable as an individual contributor or a strategic leader — brought in to create order from complexity, whatever the company's size, industry, or stage.

Currently I am the COO at MPOWER Grid Edge, an early-stage energy startup building the standard for independent risk ratings of generation and storage assets. Before that, I led the real time monitoring product at MISO, a $447M regional transmission organization, that operators relied on to manage grid reliability for over 45 million people. Earlier in my career I helped scale 3BG Supply Co., an industrial supply & distribution company, where I led the implementation of agile frameworks, tools, and systems.

Traveling, experiencing new cultures, and seeing the world through different lenses is what shapes how I think and how I lead. The same curiosity that drives me to explore new places also drives me to find better ways to grow businesses and solve real customer pain.

WHAT I DO BEST

Six ways I help companies thrive

01

Integrator

I bring the company's vision to life. I translate big ideas into an executable plans, then run the day to day across sales, marketing, operations, and finance so those functions work seamlessly together. I hold the leadership team accountable, solve the cross-functional issues, and own goal completion for the company.

02

Product & Project Management

I bring structure to product ambiguity and build teams around execution. I also lead project efforts, focused on results and outcomes instead of just milestones for milestones' sake.

03

Process Redesign

I identify where a business is losing time, money, and morale, and implement scalable processes that both employees and AI can adopt to meet the company's goals.

04

Agile Transformation

Whether you're adopting agile for the first time or untangling a broken implementation, I can help bring organization and structure to how teams execute.

05

Digital Transformation & AI Enablement

I help organizations find where modern tooling and AI can make a real difference and then work alongside their teams to put it in place. I've led technology selection and implementation end to end, including change management and user training to ensure successful adoption.
06

Annual Planning & Operational Strategy

I own the planning lifecycle, turning priorities into clear plans with defined timelines and owners. As an example, I've implemented EOS (the Entrepreneurial Operating System), which reinforces a company-wide operating rhythm and keeps cross-functional work moving on schedule.

TECHNOLOGY STACK

My tools

I work across the platforms companies already own rather than pushing a preferred stack. These are the ones I use most.

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Don't see a tool you use listed here? I ramp quickly on new platforms and enjoy adding to my toolkit.

Logos are property of their respective owners. Their use here reflects tools I have experience with and does not imply affiliation with or endorsement by these companies.

CAPABILITIES

My core capabilities

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EXPERIENCE

Trusted partner & integrator

My work experience

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MY WORK

Selected projects and deliverables

A set of examples that demonstrate my range. Select any project to read the full case study.

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SEE THE DELIVERABLE→
CONTACT

Ready to work together?
Reach out.

Or book a call

© 2026 JEFF GRUETTERT
Escape operational chaos.
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MAJOR DELIVERABLES
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ROLE
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METHODOLOGY
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THE PROBLEM

The company was operating across ten disjointed tools with no real connection between them. Sales tracking was inconsistent, information was not easily obtainable or reportable, and getting a straight answer usually meant pulling separate reports from separate systems and merging them together by hand.

Maintaining that many systems grew expensive from both a technology and a cost perspective, technical debt kept increasing, and we had no unified view of the business, which left us unable to understand what was actually happening across the company without a significant manual effort.

THE CONSOLIDATION

Ten disconnected systems unified onto one platform

BEFORE
10 systems, manual glue
QuickBooks
ACCOUNTING
Workbooks
CRM
Ecommerce Site
STOREFRONT
FundingGate
AR / FINANCING
Bill.com
AP / PAYABLES
Google Docs
DOCS / SOPS
Google Sheets
TRACKERS
Microsoft Excel
SPREADSHEETS
Integration Scripts
CUSTOM GLUE
Misc. Point Tools
GAP-FILL
10 → 1
MIGRATION &
CONSOLIDATION
AFTER
NetSuite, single source of truth
Financials
General ledger, AR, AP
CRM & Sales
Pipeline, customers, quotes
Inventory & Order Management
Fulfillment, purchasing
SuiteCommerce
Native ecommerce storefront
Reporting & Analytics
One dataset, live dashboards
Workflow Automation
Replaces custom glue scripts
WHAT I DID

I put together the business requirements documentation and established a clear picture of the current state, then built a fit and gap analysis to determine where NetSuite would cover our needs out of the box and where it would fall short. I brought that analysis to the rest of the leadership team along with my recommendations, and we aligned on a future state solution that we moved forward to implement.

During the implementation I led the team responsible for both the technical and the non-technical, financial components of the ERP, and I also owned the sales team's transition documentation and training.

THE RESULT

The result was a unified system of record where sales, finance, operations, and HR could coexist and see the current state of the business almost immediately. Reporting consolidated into a single system, and the sales pipeline became clear enough that the finance team could project future cash flows and position the business for more favorable financing.

The consolidation gave us room to build more comprehensive plans for the future state and to optimize the sales team through automation and process improvement, and it standardized the product catalog, which let the product pipeline grow considerably as we established more comprehensive pricing updates and automations to stay competitive in the marketplace.

ROLE
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METHODOLOGY
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THE PROBLEM

Data arrived late and the display never said so. A value on screen might be four seconds old or four minutes old, and the interface rendered both the same way. So operators learned to treat every reading as a maybe. That distrust is rational and it is corrosive. It turns a monitoring screen into one more thing that has to be verified.

Context lived elsewhere. Understanding whether a reading mattered meant opening another window to see what the resource was supposed to be doing, then a third for recent history. A single judgment call cost three screens and the working memory to hold them together.

Operators were also experiencing alarm fatigue. They had built a habit of validating alarms by hand before acting on them, which cost time, trust, and introduced more cognitive load. In addition, operators did not have the right alarms at the right time, which added even more work to their already busy lives.

The underlying issue was that the display made operators do the interpretation. Most of the information was present, just not easily understandable for a human to establish situational awareness.

THE DISPLAY
SELECT A CARD FOR DETAIL · ACKNOWLEDGE RECORDS THAT A HUMAN HAS SEEN IT
ILLUSTRATIVE RECONSTRUCTION · SYNTHETIC DATA · NOT THE DELIVERED PRODUCT INTERACTIVE
WHAT I DID

I spent time with operators using the screen during real system conditions, not in a conference room describing it afterward. The most useful thing I learned was not on my list of questions; operators had developed personal workarounds, gap tools (excel sheets, call lists, and manual ancillary tools), and those workarounds were costing time in a big way.

From there I anchored the redesign to ISA-101, the published standard for high performance HMI. Anchoring to a public standard did two things: 1) It gave every design decision a defensible rationale that survived stakeholder review, and 2) it allowed me to achieve faster buy-in from engineers instead of debating aesthetics.

PROJECT DELIVERABLES, HIGH LEVEL

Roughly 90 percent of the display stays neutral so that color, when it appears, draws the right attention at the right time. Every card shows information intentionally, what the value should be, and where it has been, so operators can easily compare and gain situational awareness. Missing or stale telemetry is treated as a condition an operator needs to know about rather than an absence of information, displayed as its own state instead of hidden behind a value that looks live. Each alert shows what triggered it, how long the condition has persisted, and the quality of the underlying telemetry. Alerts also had to persist through a debounce window before escalating, which removed a large share of the noise that had trained operators to distrust the system.

OUTCOMES

Operator effectiveness

Time to comprehend system state dropped substantially. The relevant measure is not how fast the screen renders but how quickly a human can tell whether anything needs attention. Cognitive load fell during high-activity periods and operators escalated issues less often because the evidence they needed to justify acting was easily accessible.

Process consistency

Two operators looking at the same condition could now reach the same conclusion. After implementation, less seasoned operators were able to make most of the same calls more tenured operators were making, not from experience, but from the right information at the right time. 

Operational risk

The company experienced fewer missed conditions because abnormal states were visible and audible, rather than embedded in a table. There was also a dramatic reduction in false-positive investigations, because the debounce rule and the evidence display let operators dismiss noise without leaving the screen.

Organizational continuity

The industry is losing experienced operators to retirement faster than it can replace them, and the knowledge that leaves is exactly the kind that lets someone look at a dense table and know which row matters. The new display made conditions understandable and lowered the experience threshold required to operate the system safely. 

Designs shown are illustrative reconstructions built for this portfolio using synthetic data. They are not the delivered product. Impact statements are deliberately directional.

ROLE
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METHODOLOGY
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THE TASK

Move the software team to a product operating model, using Mik Kersten's Project to Product and the Flow Framework as the map. Stand up a durable product team, make the value stream visible and measured, and give the organization a vision and roadmap it could see itself in.

WHAT I DID
  • Formed a standing product team and pulled systems, engineering, architecture, and development around one product direction instead of a rotating set of projects.
  • Made the value stream visible by tracking flow distribution across the four things that actually move through it: features, defects, risk, and debt. The mix showed where capacity was really going, and most of it was going to firefighting.
  • Tied the work to the results the Flow Framework measures: value, cost, quality, and happiness. Developer happiness was real here, because the tool fragmentation was grinding people down.
  • Wrote the product vision and strategy, then built a roadmap that broke the vision down to the task level, so anyone could trace a single story back to the strategy.
  • Kept Scrum as the delivery engine and left the ceremonies as a means, not the point.
MAKING THE VALUE STREAM VISIBLE

What changed, in the numbers

Illustrative data. It shows the shape of the change, not real figures.

Flow distribution over time

FIREFIGHTING → FEATURES

How the team's capacity split across features, defects, risk, and debt each quarter. Early on, two thirds went to defects and debt. By the end, most of it went to delivering value.

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Release frequency

≈1.9×

Releases shipped per quarter. This is the result the operating-model change actually drove.

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Team throughput

HEALTH SIGNAL

Items completed per sprint. I track this as a health signal, not a target. It rose as flow load and firefighting dropped.

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THE RESULT
  • Release frequency nearly doubled.
  • Value reached operators faster, and their satisfaction rose with it.
  • The organization got a clear line from a daily task up to the product strategy, which made prioritization faster and less political.
LESSONS
  • Funding products, not projects, is the actual unlock. A team that owns a product can change direction without asking permission.
  • Flow distribution is the honest mirror. Once features, defects, risk, and debt sit side by side, no one can pretend debt and firefighting are free.
  • Certifications don't run a transformation. People do. Getting engineers and architects to want the new model mattered more than any ceremony.

Illustrative prototype. Numbers and flow data are mock examples used to show the shape of the work, not the company's real figures or confidential detail. Reference: Mik Kersten, Project to Product (Flow Framework).

WHAT CHANGED

From scattered priorities to a single set of company goals

BEFORE
Six directions at once
Warehouse fix
New pricing
Hiring plan
Site rebuild
ERP rollout
Q3 sales push
  • Every department set its own priorities
  • Progress discussed only when something broke
  • Ownership of cross-team work left unassigned
AFTER
One direction, owned
COMPANY GOALS
Rock 1
Rock 2
Rock 3
  • One set of company goals every team rolls up to
  • A weekly cadence where progress and blockers surface early
  • A named owner on every priority
THE SCORECARD

A handful of numbers, reviewed every week

A P&L tells a broad story about the business. A scorecard gives you a much more in depth look at where you're heading and helps identify potential issues before they become problematic. We picked a small set of leading indicators, gave each one a target and a single owner, and reviewed them at the top of every weekly leadership meeting. When a number went red two weeks running, it became a discussion item that week instead of a surprise at quarter close.

MEASURABLE OWNER TARGET W1 W2 W3 W4 W5
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On target
Off target

Problems surfaced early

A trend going the wrong way showed up in week two rather than at the end of the quarter, while there was still time to act on it.

Debate moved to the number

Conversations shifted from competing opinions about how things were going to a shared view of what was actually happening.

One name per metric

Every measurable had a single owner, so no number sat in the gap between two departments.

THE ACCOUNTABILITY CHART

Functions and owners, not titles and boxes

This is not an org chart. It maps the functions the business actually needs and puts one name against each. Building it is where the uncomfortable conversations happen, because it exposes the work two people both think they own and the work nobody does.

Two leadership roles sit at the top. Below them the business breaks into its major functions, each with a small set of distinct accountabilities and one person answerable for them.

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HELD TO
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PLANNING CADENCE

Keeping focus: Four-to-Seven priorities a quarter

The annual session sets direction for the year. The quarterly session narrows that direction to high-priority "rocks" the company will actually finish in ninety days, covering things like fundraising, company acquisition planning, product development goals, and sales enablement. The weekly meeting keeps the rocks moving and on track. Everything else waits its turn, which is both the hardest and most valuable part.

ANNUAL

Set direction

Two days with the leadership team to agree on where the company is going and what the year has to deliver.

QUARTERLY

Choose the Rocks

Review the last ninety days honestly, then commit to the priorities that matter most for the next ninety, each with an owner.

WEEKLY

Keep them moving

Same agenda, same time, every week. Scorecard first, then priorities, then the issues blocking them.

There was no single metric that captured it. What changed was that everyone was on the same page and rowing in the same direction, and that showed up in every meeting that followed.